MoU signed between Knowledge Now and Institute of Business Administration (IBA)

A Memorandum of Understanding (MoU) was signed between Institute of Business Administration (IBA) Karachi and Knowledge Now (KN) on 3rd June, 2016.

KN aims to provide IBA alumni with major discounts on all products and services of our elite global executive education activities. Through this understanding, IBA alumni would now have the unique opportunity to avail best resources and access to knowledge at a much competitive market rates. Also, pertaining to this understanding, IBA alumni would always be given preference in instances where maximum registration in any particular webinar/masterclass is achieved. This would ensure that the alumni can get guaranteed access to latest knowledge and research locally as well as globally.

The MoU has been signed, keeping in view the fact that a major chunk of senior level executives in Pakistan belongs to this prestigious institute. In this way, Knowledge Now will enjoy the benefit of reaching the right audience and preferred clientele which in true sense is it’s actual market. This would help Knowledge Now to have a direct reach to those who are in the decision making role and empower them with world-class learning and modified knowledge and expertise to make better decisions in their fields.

The MoU was signed as a token of understanding to provide IBA alumni a broader platform at subsidized rates to enhance their knowledge and learning from top-notch global speakers coming from top IVY-league educational institutes and firms.

Despite the fact that internet and digitalization is becoming common globally, in Pakistan we still lack the best utilization of information technology. Knowledge Now, is working hard to break this spell and bring the real needed turn around in the area of executive education in Pakistan on multiple arenas physically and digitally. An e-learning program could break this country’s educational stagnancy and I believe there could be no better partner with us in this then IBA itself, the pioneer of top level business education in Pakistan”.

Knowledge Now:

Knowledge Now is knowledge based executive consulting firm and digital solutions provider. They provide executive development services and full cycle knowledge based learning solutions including strategy consulting, online marketing, strategic positioning, custom solutions, technology implementation and backend support, content creation, outsourced content marketing, lead generation, demand generation and online portfolio design, online strategy development, performance management, productivity efficiency, leadership and management and a particular focus on advanced analytics. KN is a trusted knowledge solutions advisor to some of the world’s largest firms.